Episode 13

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Published on:

21st Dec 2021

2022: What to expect when you don't know what to expect

Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:

  • The ever-changing definition of digital performance
  • How to dovetail with Google's long-term vision
  • Persuasion and precision: The future of digital media
  • In-housing and the scramble for talent
  • The Brand and the Influence: Tokyo Draft

LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel
Enter the world of marketing leadership.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

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DAC Group

Founded in 1972, DAC is an international full-funnel media agency with over 600 employees and 12 offices across the United States, Canada, and Europe. We connect brands with customers at every stage of their journey with Enterprise-to-Local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management, and data analytics. DAC's campaigns drive unmatched outcomes for our clients earning us Google's 2024 Agency Excellence Award, US Agency Award's 2024 Integrated Search Agency of the Year, and US Search Award's 2024 Best Use of Search. Learn more at dacgroup.com.