Introducing Inside the Funnel

Welcome to Inside the Funnel, the podcast for marketing leaders, nerds, and aficionados who want to lift the veil on the marketing machine (machines wear veils, right?) and get the scoop from actual, real-life decision-makers.

In each episode, DAC's Jenna Watson, Dan Temby, and Nasser Sahlool will share their unique insights into the most pressing topics in marketing, explore the major issues marketers face, and pinpoint the latest cause of Dan's permanent state of frustration. Here's a quick intro and trailer.

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About the Podcast

Inside the Funnel

Enter the world of marketing leadership.

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

About your host

DAC Group

Founded in 1972, DAC is an international full-funnel media agency with over 600 employees and 12 offices across the United States, Canada, and Europe. We connect brands with customers at every stage of their journey with Enterprise-to-Local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management, and data analytics. DAC's campaigns drive unmatched outcomes for our clients earning us Google's 2024 Agency Excellence Award, US Agency Award's 2024 Integrated Search Agency of the Year, and US Search Award's 2024 Best Use of Search. Learn more at dacgroup.com.