That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover:

Cookies 101: A timely refresher
Why are third-party cookies going away?
Google's search for a "suitable alternative"
Consumer cookies: Consent, clarity, and control
The "that guy" anecdote
Personalization pipe dreams
Chicken and egg, or horse and cart?

LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel

Enter the world of marketing leadership.

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

About your host

DAC Group

DAC is one of the world's most significant Performance Marketing Agencies, with offices across the US, Canada, and Europe. With almost 50 years of experience, we understand how to connect brands with customers whoever and—uniquely—wherever they are, empowering businesses of all sizes to reach the right people at the right time and drive transformative digital growth.