Episode 1

full
Published on:

6th Oct 2020

That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 

LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel
Enter the world of marketing leadership.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

About your host

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DAC Group

Founded in 1972, DAC is an international full-funnel media agency with over 600 employees and 12 offices across the United States, Canada, and Europe. We connect brands with customers at every stage of their journey with Enterprise-to-Local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management, and data analytics. DAC's campaigns drive unmatched outcomes for our clients earning us Google's 2024 Agency Excellence Award, US Agency Award's 2024 Integrated Search Agency of the Year, and US Search Award's 2024 Best Use of Search. Learn more at dacgroup.com.