Björn's brilliant B2B blueprint

Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal:

Why B2B doesn't mean "boring to boring"
The duality of B2B/B2C experiences
How to reverse-engineer the sales funnel for major deals
Why B2B sales will be insulated against the loss of third-party cookies
How to nurture an effective B2B culture: Test, learn, and upskill

LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel

Enter the world of marketing leadership.

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

About your host

DAC Group

DAC is one of the world's most significant Performance Marketing Agencies, with offices across the US, Canada, and Europe. With almost 50 years of experience, we understand how to connect brands with customers whoever and—uniquely—wherever they are, empowering businesses of all sizes to reach the right people at the right time and drive transformative digital growth.