Episode 17

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Published on:

14th Jun 2023

AI Sunrise Series: Mount the Hype Cycle

In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:

  • The solipsistic world of AI-powered monocles
  • Surprise! AI tools are already ubiquitous
  • Adding value as actual human beings
  • An imminent sea change in user behavior
  • What does "efficiency" really mean, anyway?

LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel
Enter the world of marketing leadership.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

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DAC Group

Founded in 1972, DAC is an international full-funnel media agency with over 600 employees and 12 offices across the United States, Canada, and Europe. We connect brands with customers at every stage of their journey with Enterprise-to-Local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management, and data analytics. DAC's campaigns drive unmatched outcomes for our clients earning us Google's 2024 Agency Excellence Award, US Agency Award's 2024 Integrated Search Agency of the Year, and US Search Award's 2024 Best Use of Search. Learn more at dacgroup.com.