Looking back to look forward

Oh man, the future! Dan, Jenna, and Nasser are back to make sense of a year in which everything changed in digital... again. Grab yourself a frothy coffee and join our future-proofed trio as they dissect 2023, speculate what 2024 may have in store, and make questionable attempts at Australian and Welsh accents.

The year in review: Excitement, frustration, jamón
AI, AI, Oh! New possibilities in 2024
What lies ahead for paid search practitioners?
Goodnight, sweet AI startups
GPTs: Bad name, revolutionary function

LINKS: DAC: "Predictions 2024" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel

Enter the world of marketing leadership.

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

About your host

DAC Group

DAC is one of the world's most significant Performance Marketing Agencies, with offices across the US, Canada, and Europe. With almost 50 years of experience, we understand how to connect brands with customers whoever and—uniquely—wherever they are, empowering businesses of all sizes to reach the right people at the right time and drive transformative digital growth.