Episode 3

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Published on:

3rd Dec 2020

Should we rage against the AI machine?

Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!

  • Ex Machina or The Wild Bunch?
  • Narrow intelligence vs. general intelligence vs. super intelligence
  • Using AI to do the "thinky bits"
  • More than ever before, Google is an AI company
  • When early adoption backfires
  • The classic AI ethical paradox
  • Brogrammers and their inherent bias
  • Marketing careers in the AI era

LINKS: DAC: "Google announces passage indexing" | Wait But Why: "The AI Revolution: The Road to Superintelligence" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel
Enter the world of marketing leadership.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

About your host

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DAC Group

DAC is one of the world's most significant Performance Marketing Agencies, with offices across the US, Canada, and Europe. With almost 50 years of experience, we understand how to connect brands with customers whoever and—uniquely—wherever they are, empowering businesses of all sizes to reach the right people at the right time and drive transformative digital growth.