Episode 6

full
Published on:

3rd Mar 2021

CX, customer reviews, and 50 cases of beer: A chat with Jay Baer

Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:

  • Kansas barbecue vs. Texas barbecue
  • Why do 70% of CX initiatives fail?
  • How online reviews have become the dominant force of our age
  • Quick, clear, and kind: The three levers of CX
  • 600 haircuts, 600 questions
  • Delta Airlines and the coveted customer experience

LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

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About the Podcast

Inside the Funnel
Enter the world of marketing leadership.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.

https://www.dacgroup.com">www.dacgroup.com

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DAC Group

Founded in 1972, DAC is an international full-funnel media agency with over 600 employees and 12 offices across the United States, Canada, and Europe. We connect brands with customers at every stage of their journey with Enterprise-to-Local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management, and data analytics. DAC's campaigns drive unmatched outcomes for our clients earning us Google's 2024 Agency Excellence Award, US Agency Award's 2024 Integrated Search Agency of the Year, and US Search Award's 2024 Best Use of Search. Learn more at dacgroup.com.